Pepsico
The project faced tight deadlines and the challenge of building brand identities from scratch for companies with no online presence.
(Client)
pepsico
(Year)
2021
(Services)
Branding, Website
High-End
Experience
Managed and reconstructed the branding for over 50 brands, ensuring strong visual identities under tight deadlines. Developed cohesive designs for brands with minimal online presence, ensuring high-impact results.
As part of the “Juntos Crecemos” program, we were invited to support small business owners by elevating their brand presence and helping them grow through strategic design solutions.
Our team developed visual identities and websites tailored to each business’s unique story, focusing on clarity, authenticity, and cultural relevance to connect with their communities.
For the websites, we prioritized clean, user-friendly layouts that made it easy for visitors to learn about the business, explore services, and get in touch.
We also included tools and design components that empowered each business owner to manage and update their content with ease, reinforcing their independence and digital readiness.
The results helped strengthen the online presence of these entrepreneurs, improve customer engagement, and build trust with their audiences.
Through intentional design, we contributed to their visibility, credibility, and long-term growth, supporting the mission of Juntos Crecemos to create lasting impact in underrepresented communities.
